Daan and I created a print ad and online banner for Join the Pipe, a charity selling reusable bottles to fund ocean clean-ups and provide clean water to those in need.

Our aim was to make people think about what kind of water bottles they use, by sharing a little-known fact in an eye-catching way. We developed the strategy, concept, copy, and art direction; Bart Oomes shot the campaign.

The campaign won the first prize in the two main categories of the NRC Charity Awards: best print and best online banner