The testicle alert

In January 2022, the Dutch Cancer Society released a report on the monthly incidence of new testicular cancer diagnoses. Their findings revealed a notable increase of 35% compared to previous years.

Overall, we estimate that our message reached around 7 million people. This calculation takes into account the average number of people who engaged with the TV shows, radio shows, podcasts, newspapers, and articles featuring the Ballenalarm during that period, along with the coverage on social media.

The term "Ballenalarm" gained recognition and was nominated as the word of the week by Het Instituut voor de Nederlandse Taal.

The campaign was made with my good old creative partner Daan Coelman and Dr. Berend van Doorn.

Every first Monday of the month, air raid sirens are tested across the Netherlands. With a social video, we turned that into an ear-deafening monthly reminder to all men to check their balls for testicular cancer. The video quickly got traction on all social media platforms and gained attention from both national and international media outlets.