I was born in Copenhagen. I spent my childhood rating music videos and ads, while dreaming about becoming an architect one day. As I grew up I got upset and started to throw things around. I then got less upset and started studying media technology. I decided that I had to do something else. I moved to the Netherlands to follow my passion for advertising.
My creative partner for the last three years is Daan Coelman.
Join the Pipe
Jelly Bean Factory
State of Art
Education / Work
2021, Nov - Onwards : Creative, Joe Public
2020, Sep - 2021, Nov: Creative, Fitzroy
2020, Jan - Aug: Creative Intern, Dentsu Achtung!
2017 - 2021: Willem de Kooning Academy, Rotterdam - Advertising
2012 - 2016: Aalborg University, Copenhagen - Mediaology
Awards and mentions
2021: ADCN, Lay's non-existing restaurant, Media, Nominated
2021: ADCN, Lay's non-existing restaurant, Digital Campaign, Nominated
2021: Famous Campaigns, Lays
2021: Ocean Outdoor Digital Creative, 3#
2021: Marketing Tribune, Danoontje
2020: ADCN, Talent prize, Shortlist
2020: Dentsu Aegis Network Masterminds Award
2020: Jonge Honden, the Police, 1st price
2019: NRC Charity Awards, 1st price - print
2019: NRC Charity Awards, 1st price - online
2019: Vakblad Fondsenwerving, JoinThePipe
2019: Fonk, JoinThePipe
2019: Pecha Kucha speaker, Democracy Project Bloemhof
2019: RTV Rijnmond, Democracy Project Bloemhof
2018: NRC Charity Awards, Jury Prize - print
I grew up visiting mummies in museums, drawing two-dimensional floor plans and fantasizing about space travel. At the age of seven, I spent hours rating music videos and ads on MTV. As I got older, I started to question our society and throw things at the police. In time, I came to realize that the police had very little to do with politics.
I have always been fascinated by advertising and communication. So, at the age of 17, I applied to an ad school and was rightfully rejected. I ended up spending four years studying media technology. I learned about movie making, graphic design, problem-based learning, programming and project management. However, I missed the creative process, so after a failed programming exam, I left university with one exam left.
I spent a few years working at an airline and at a newspaper. I worked as much as possible so my girlfriend and I could travel as much as possible. However, we both knew that we wanted more than what we had. We packed four suitcases, two backpacks, and got ourselves two one-way tickets to Amsterdam and a fee for overweight baggage.
I am still questioning society and I am passionate about advertising, art, cooking, philosophy, politics, photography, sleeping in tents and (space) travel