Short story
I was born in Copenhagen. I spent my childhood rating music videos and ads, while dreaming about becoming an architect one day. As I grew up I got upset and started to throw things around. I then got less upset and started studying media technology. I decided that I had to do something else. I moved to the Netherlands to follow my passion for advertising.
Awards and mentions
2022: Effie gold, Lay's Restaurant Icons
2022: Selection of 24 best young creatives, Young dogs 24h pitch
2022: SAN, Fast Moving, Lay's Restaurant Icons, winner
2022: Gouden Loeki, Winner 1st Quarter, Lidl Lente met Delicieux
2021: Eurobest, Media, Lay's Restaurant Icons, silver
2021: Eurobest, Brand Experience & Stunts, Lay's Restaurant Icons, shortlist2021: Eurobest, Media, use of events / stunts, Lay's Restaurant Icons, shortlist
2021: Marketing Tribune, Danio Emoji Mixer
2021: ADCN, Lay's non-existing restaurant, Media, Nominated
2021: ADCN, Lay's non-existing restaurant, Digital Campaign, Nominated
2021: Ocean Outdoor Digital Creative, Playstation 3rd price
2021: Marketing Tribune, Danoontje
2020: ADCN, Talent prize, Shortlist
2020: Dentsu Aegis Network Masterminds Award
2020: Young dogs, the Police, 1st price
2019: NRC Charity Awards, 1st price - print
2019: NRC Charity Awards, 1st price - online
2019: Vakblad Fondsenwerving, JoinThePipe
2019: Fonk, JoinThePipe
2019: Pecha Kucha speaker, Democracy Project Bloemhof
2019: RTV Rijnmond, Democracy Project Bloemhof
2018: NRC Charity Awards, Jury Prize - print
2018: DNARepairMan
Worked with
Audemars Piguet / Marvel
Basic-Fit
Danone
Danoontje
Friesland Campina
Grolsch
InShared
Join the Pipe
Jelly Bean Factory
KPN
Lay's
Lidl
Police (Dutch)
State of Art
Subway
Unilever
Voedselbanken
Volkswagen
XS4ALL
Yogho Yogho!
I do
Advertising
Art direction
Concept development
Copywriting
Creative direction
Graphic design
Photography
Strategy development
Education / Work
2021, Nov - Onwards : Creative, Joe Public
2020, Sep - 2021, Nov: Jr. Creative, Fitzroy
2020, Jan - Aug: Creative Intern, Dentsu Achtung!
2017 - 2021: Willem de Kooning Academy, Rotterdam - Advertising
2012 - 2016: Aalborg University, Copenhagen - Mediaology
Long story
I grew up visiting mummies in museums, drawing two-dimensional floor plans, and fantasizing about space travel. At the age of seven, I spent hours rating music videos and ads on MTV. As I got older, I started to question our society and throw things at the police. In time, I came to realize that the police had very little to do with politics.
I have always been fascinated by advertising and communication. So, at the age of 16, I applied to an ad school and was rightfully rejected. I ended up spending four years studying media technology. I learned about movie-making, graphic design, problem-based learning, programming, and project management. However, I missed the creative process, so after a failed programming exam, I left the university with one exam left.
I spent a few years working at an airline and at a newspaper. I worked as much as possible I could travel as much as possible. However, I knew wanted more than that of life. I packed two suitcases and a backpack and got myself a one-way ticket to Amsterdam and a fee for overweight baggage.
I am still questioning society and I am passionate about advertising, art, cooking, philosophy, politics, photography, sleeping in tents, and (space) travel.
