Short story
I was born in Copenhagen. I spent my childhood rating music videos and ads, while dreaming about becoming an architect one day. As I grew up I got upset and started to throw things around. I then got less upset and started studying media technology. I decided that I had to do something else. I moved to the Netherlands, lived there for five years. Worked at some of the best agencies and now I am back in Copenhagen.
Awards and mentions
2023: ADCN Silver, Het Ballenalarm
2023: ADCN Nomination, Het Ballenalarm
2022: Effie gold, Lay's Restaurant Icons
2022: Selection of 24 best young creatives, Young dogs 24h pitch
2022: SAN, Fast Moving, Lay's Restaurant Icons, winner
2022: Gouden Loeki, Winner 1st Quarter, Lidl Lente met Delicieux
2021: Eurobest, Media, Lay's Restaurant Icons, silver
2021: Eurobest, Brand Experience & Stunts, Lay's Restaurant Icons, shortlist2021: Eurobest, Media, use of events / stunts, Lay's Restaurant Icons, shortlist
2021: Marketing Tribune, Danio Emoji Mixer
2021: ADCN, Lay's non-existing restaurant, Media, Nominated
2021: ADCN, Lay's non-existing restaurant, Digital Campaign, Nominated
2021: Ocean Outdoor Digital Creative, Playstation 3rd price
2021: Marketing Tribune, Danoontje
2020: ADCN, Talent prize, Shortlist
2020: Dentsu Aegis Network Masterminds Award
2020: Young dogs, the Police, 1st price
2019: NRC Charity Awards, 1st price - print
2019: NRC Charity Awards, 1st price - online
2019: Vakblad Fondsenwerving, JoinThePipe
2019: Fonk, JoinThePipe
2019: Pecha Kucha speaker, Democracy Project Bloemhof
2019: RTV Rijnmond, Democracy Project Bloemhof
2018: NRC Charity Awards, Jury Prize - print
2018: DNARepairMan
Worked with
Audemars Piguet / Marvel
Basic-Fit
Danone
Danoontje
Danske Spil
Ege Carpets
Friesland Campina
Grolsch
Grundfos
InShared
Join the Pipe
Jelly Bean Factory
KPN
Lay's
Lidl
Maersk
Plan International
Police (Dutch)
Samsung
State of Art
Subway
Unilever
Voedselbanken
Volkswagen
Volvo
XS4ALL
Yogho Yogho!
I do
Advertising
Art direction
Concept development
Copywriting
Creative direction
Graphic design
Photography
Strategy development
Education / Work
2022, Nov - Onwards : Creative, Kunde & Co
2021, Nov - 2022, Nov : Creative, Joe Public
2020, Sep - 2021, Nov: Jr. Creative, Fitzroy
2020, Jan - Aug: Creative Intern, Dentsu Achtung!
2017 - 2021: Willem de Kooning Academy, Rotterdam - Advertising
2012 - 2016: Aalborg University, Copenhagen - Mediaology
Long story
I grew up visiting mummies in museums, drawing two-dimensional floor plans, and fantasizing about space travel. At the age of seven, I spent hours rating music videos and ads on MTV. As I got older, I started to question our society and throw things at the police. In time, I came to realize that the police had very little to do with politics.
I have always been fascinated by advertising and communication. So, at the age of 16, I applied to an ad school and was rightfully rejected. I ended up spending four years studying media technology. I learned about movie-making, graphic design, problem-based learning, programming, and project management. However, I missed the creative process, so after a failed programming exam, I left the university with one exam left.
I spent a few years working at an airline and at a newspaper. I worked as much as possible I could travel as much as possible. However, I knew wanted more than that of life. I packed two suitcases and a backpack and got myself a one-way ticket to Amsterdam and a fee for overweight baggage.
I am still questioning society and I am passionate about advertising, art, cooking, philosophy, politics, photography, sleeping in tents, and (space) travel.
My work, my rights©
