Het Ballen Alarm
Every first Monday of the month, the air raid sirens are tested all across the Netherlands at exactly 12.00 noon. With a social video, we turned the sirens into an unavoidable monthly reminder for all Dutch men to check themselves for testicular cancer.
The campaign video quickly gained traction on various social media platforms and gained attention from both national and international media outlets.
In January 2022, the Dutch Cancer Society (Intergraal Kanker Centrum Nederland) released a report on the monthly incidence of new testicular cancer diagnoses. Their findings revealed a notable increase of 35% in November 2022 compared to previous years. Overall, we estimate that our message reached around 7 million people. This calculation takes into account the average number of people who engaged with the TV shows, radio shows, podcasts, newspapers, and articles featuring the Ballenalarm during that period, along with the coverage on social media. The term "Ballenalarm" gained recognition and was nominated as the word of the week by Het Instituut voor de Nederlandse Taal.
The campaign was made with my good old creative partner Daan Coelman and Berend van Doorn.
The campaign video quickly gained traction on various social media platforms and gained attention from both national and international media outlets.
In January 2022, the Dutch Cancer Society (Intergraal Kanker Centrum Nederland) released a report on the monthly incidence of new testicular cancer diagnoses. Their findings revealed a notable increase of 35% in November 2022 compared to previous years. Overall, we estimate that our message reached around 7 million people. This calculation takes into account the average number of people who engaged with the TV shows, radio shows, podcasts, newspapers, and articles featuring the Ballenalarm during that period, along with the coverage on social media. The term "Ballenalarm" gained recognition and was nominated as the word of the week by Het Instituut voor de Nederlandse Taal.
The campaign was made with my good old creative partner Daan Coelman and Berend van Doorn.