The Police Brief
As a part of a Jonge Honden brief, Daan and I were asked to create a recruitment campaign for the Dutch Police aimed at students and young professionals. The goal was not hire the police we see on the street, but the police who works in their operational department. That's everything from car mechanics and IT specialist to accountants and psychologists.
We realised that the police is known for catching bad guys and we thought it could be fun and unexpected to see them use the same methods to catch good guys.
The idea won the first prize (which means we're going to Cannes!!!).