The Police Brief
As a part of a Jonge Honden brief, Daan and I were asked to create a recruitment campaign for the Dutch Police aimed at students and young professionals. The goal was not to hire the police we see on the street, but the police who work in their operational department. That's everything from car mechanics and IT specialists to accountants and psychologists.
We realized that the police are known for catching bad guys and we thought it could be fun and unexpected to see them use the same methods to catch good guys.
The idea won the first prize, however, the production is on a temporary hold due to Covid and an employment ban within the police force.